Reaffirmed Sponsorship And Support For Charity Longines Visits The Headquarters Of Tomorrow Children’s Fund

Longines, a well-known Swiss watchmaking brand, has a long tradition of sponsoring charity. The core values ​​have driven the brand to always support charitable activities. This is still one of the focus of Longines.

   Therefore Longines actively supports Children for Tomorrowfoundation. This is a non-profit charity run by Stefanie Graf, the brand’s elegant ambassador, to assist children and their families who have suffered war trauma, persecution and organized violence.
   In order to make more people aware of the sensitivity of the refugee problem and the importance of their mental health, tomorrow’s children and Longines will hold a media event at the headquarters of the Medical School of the University of Hamburg-Pupdorf. International media were invited to learn about the work of the foundation for Steffi Graff and to consult a team of experts on psychological trauma treatment options.

   On this occasion, in order to further support the charity work of the brand’s elegant image ambassador, especially the ArtTherapy project, Swiss watch brand Longines donated 100,000 euros to tomorrow’s children’s fund.
   ‘It is a great honour to welcome our partner Longines to the headquarters of the Foundation and show them the face-to-face treatment programs for the patients,’ said Steffi Graff. ‘Since 2008, Longines has promoted the foundation’s purpose, Raising the public’s awareness of the needs of children, children and foundations has always been our effective partner. I am really pleased to work with brands that share enthusiasm for charity and are committed to helping children in need. ‘

   Juan-Carlos Capelli, Global Vice President and Marketing Director of Longines, said: ‘According to the values ​​of excellence and elegance, Longines firmly supports Tomorrow’s Children’s Fund. Steffi Graff’s charity reminds us that we should invest our love and time to pay attention to the unfortunate people around us. Crowd. Her courage, determination and generosity are the perfect interpretation of Longines’ ‘elegant attitude, true personality’ philosophy. ‘
   Steffi Graff has been the elegant ambassador for Longines since 2008.

Richemont Richemont Acquires Peter Millar Llc

This acquisition by Richemont will determine the development and growth direction of Peter Millar in the next phase. ‘We are very fortunate to be working with Winona Capital. Together we have developed and built the Peter Millar brand, expanded our product range, and continuously enhanced our sales and distribution capabilities,’ said Scott Mahoney, Peter Millar CEO. ‘Now, the cooperation with Richemont is an excellent opportunity for us. Peter Millar will continue to build a global brand journey under Richemont. We look forward to working with Richemont , And look forward to cooperating with the well-known brands of the group. ‘
Winona Capital Managing Director Luke Reese commented: ‘It has been an honor for Winona Capital to work with Scott Mahoney, Chris Knott, and other members of the Peter Millar team to build such a great company over the past few years. We are very happy Peter Millar was acquired by Richemont, one of the world’s largest luxury goods groups. ‘
The transaction is expected to be completed in October 2012, and the Richemont Richemont Group’s consolidated net assets or annual operating results as of March 31, 2013 will not be materially affected. The ‘A’ shares issued by Richemont are listed on the SIX Swiss Exchange (the first listing of Richemont) and are also listed as the leader of the Swiss Market Index (‘SMI’) share. Richemont South African Depository Receipts is listed and traded on the Johannesburg Stock Exchange (the second listing place of Richemont Group).
Robert W. Baird & Co. acted as advisor to Peter Millar in this connected transaction.
Source: Richemont

Beijing Time: Lily Of The Valley Belle Qingli Bloom

In the hit drama ‘My First Half of Life’, Yuan Quan, who has always been a low-key literary and artistic goddess, used her superb acting skills to vividly portray a female Tang Jing in the workplace and won praise. Speaking of Yuan Quan, most people may think of her as literature and art, which is low-key but full of unique charm. And Yuan Quan is just like his name, just like a clear spring.

Yuan Quan stills (picture from the Internet)

   She can be Liu Yingying, who says ‘Like to be arrogant, but love is restrained’ in ‘The Endless Life’, or Ye Zhiqiu, who is full of classic temperament in ‘Great Shanghai’, looking back. As early as 2013, Yuan Quan swept through the three major Chinese drama awards: ‘Plum Blossom Award, Academy Award, and Golden Lion Award’ with ‘Jane Eyre’. . It is also the youngest on the list with Lao She, Cao Yu and other older artists. In a complex world, she insists on a simple and devoted herself to her beloved drama career. Her acting skills, high sense, and artistic atmosphere can not be ignored.

Yuan Quan wears Beijing watch silk language series ink lily of the valley handmade Su Xiu wrist

   Whether it is the full bloom of the interpretation of the cause, or the fashion street shooting in life, Yuan Quan, like the gentle power of water, marries. Simple blue-and-white striped shirt and slim jeans, wearing the Beijing watch silk language series ink lily of the valley hand-made embroidered watch, the lightness of the pace reveals a gentle and casual feeling, people yearn for. In front of the camera, Yuan Quan delicately interprets each character, and his precise acting skills spread all over his hands. Outside of the camera, the beautiful love between her and Xia Yu is practical but not sturdy. After experiencing wind and rain, she knows how to move forward hand in hand, leaving only love to each other. Just like the flower of the lily of the valley, happiness returns.

Ink lily of the valley

   Su embroidery, an ancient handicraft, a most feminine symbol, has an oriental charm, giving a woman a mysterious and noble feline temperament; complicated craftsmanship, like elegance, requires patience, requires years of precipitation, and more Need to be calm and indifferent to the passage of time. Beijing watch silk language series ink lily of the valley hand-made embroidered watch, with 18 different shades of ‘ink color’, combined with thin flat needle and false solid needle two techniques, as if an elegant and feminine woman, with tenderness, but not Lost woman’s shy posture, beautiful and elegant.

The beauty of Soviet embroidery

Beijing watch silk language series ink lily of the valley handmade embroidered watch

Beijing watch silk language series Tanabata special Xinglin Shuangyan watch
   Lily of the valley flowers bloom with the breeze. It is said that as long as the lily of the valley is received, it will be favored by the god of luck, representing pure happiness. Swallows have been regarded as a symbol of happiness and auspiciousness since ancient times. The beautiful state of love is an evenly matched wing, which is a lifetime, a double. The Beijing watch silk language series uses ink lily of the valley and Xinglin Shuangyan watches to give women elegance, love and independence. At the same time, there are infinite good wishes. I hope that every woman, no matter at what stage of her life, can be independent, confident, dedicated, and brave, to live up to every Beijing time on her wrist.
   As a professional brand with independent watchmaking capabilities, Beijing Watch focuses on the spirit of craftsmanship and artistic aesthetics, and focuses on the modern expression of oriental aesthetics. It perfectly integrates high-end watchmaking skills with cultural connotations. Beijing Watches respects and cultivates true watchmaking masters, and has largely preserved the essence of hand-made, independently produced flying tourbillon, dual flying tourbillon, dual-axis stereo tourbillon, dual-axis stereo dual tourbillon, tourbillon Q. Seven high-complex movements, such as the long escapement of the double escapement, and the ultra-thin tourbillon. There are too many aesthetics unique to Beijing watches in high-end watchmaking techniques such as, hollowing out, and finishing.
   With Pioneer, Beijing Watch is willing to spend several times more time to make a real watch, making your time more precious.

Watches And Wrists Lingering Long Strap Female Watch Fall In Love With The Annual Meeting

Louis Vuitton (LV)

 A uniquely designed watch with no less decorative effects than a bracelet. The ‘circling’ watch with an extra long strap is the best of both worlds. The lingering contact between the watch and the wrist is also an expression of style.

 Long straps can also be divided into several materials, such as cowhide, crocodile leather, lambskin, platinum, stainless steel, silk belt, rubber, etc. According to personal temperament and clothing mix to choose, there is always one suitable. The following big-name long strap watches may provide a reference.





 folli follie


Montblanc Timewalker Automatic Winding Diamond Chronograph

Montblanc TimeWalker Automatic Winding Diamond Chronograph
In the past, precious stones were only used to design fancy and gorgeous jewellery watches, but diamonds can also be found in casual watch styles for daily wear. Montblanc TimeWalker automatic winding chronographs use diamonds to achieve the icing on the cake.
The case of this pair of watches is cast in 18K rose gold, and the crown is set with the mother-of-pearl Montblanc star logo, which is tasteful at a glance. The white women’s Montblanc TimeWalker series self-winding diamond chronograph is 43 mm in diameter, but the details are in place step by step, it seems to be smart and light. The rose gold bezel is set with 72 top Wesselton diamonds (approximately 1.16 carats), echoing the sparkling diamond shine of the white dial. The dial’s timer, small seconds, and calendar window are subtle and elegant, regardless of the men’s and women’s models.

Richard Miller Enters The Polo World And Expands New Cooperation

The Richard Mille brand has entered the polo world with its Richard Mille Polo Team, a team by Brunei Prince Bahar, Pablo Mac Donough, the Argentine who ranked first on the World Polo Tournament in 2010, Alejandro Muzzio and British-born Max Routeldge. The team’s first appearance was at Cowdray Park Polo Club. It is now preparing for the fierce season, when players will see some of the most prestigious high-level international competitions. In the United Kingdom, the Richard Mille Team will compete for The Harcourt Developments Queen’s Cup at the Guards Polo Club Polo Club from May 17 to June 12, and the next June 21 to July 17 at Cowdray Park. The club is competing for the Veuve Clicquot Gold Cup. In the late summer from July 27th to August 29th, the team will also compete for the Gold, Silver and Bronze Cup in the Santa Maria Polo Club. Polo is a sport that tests performance, endurance and concentration. Players check their physical limits in every match. This new project gives Richard Mille more opportunities to challenge technology boundaries and experiment with new solutions.
Just like Felipe Massa Massa, Rafael Nadal and Bubba Watson, every player on the Richard Mille Polo Team polo team will compete on the court wearing RM watches. A watch specifically designed for them: The limited edition RM010 has a unique ‘all black’ DLC-treated case and red dial, and a black rubber strap with a DLC-treated buckle pays tribute to the team’s uniform color . .

Corum Golden Bridge 360 ​​degree Perspective Tourbillon Watch

The soul of the new Golden Bridge Tourbillon Panoramique watch is the CO100 movement, which is made in-house by COrum. The main board and bridge of the movement are made of sapphire crystal and carry a floating or flying tourbillon, as if suspended in the center of the case without weight, and can watch its beautiful operation at 360 degrees.

The design concept of the Golden Bridge Tourbillon Panoramique watch is derived from the snowflakes in the winter season. The skilled watchmakers of Kunlun Watch use perfect snowflakes as the blueprint to make gears and gear trains. This beautiful view is reproduced in the watch on. Like Corum’s own long hollow skeleton movement floating in a barrel-shaped case, it is equipped with a flying tourbillon, showing a magnificent picture of lightness and weightlessness. Take a closer look. The self-winding CO100 movement, the main board and the bridge are all polished by hand with sapphire crystal. It can see through the structure of the movement 360 degrees, as if covered by snow and snow.
Kunlun watch’s long mechanical movement has become the symbol of the brand and its watch series ‘Corum Bridges’, as well as an immortal masterpiece in the watch industry. The CO100 movement with tourbillon mechanism vibrates 21,600 (3 Hz) per hour and has a power reserve of 90 hours. The tourbillon was invented in 1801 to solve the time error caused by the gravity of the watch in different directions, and it is one of the most complicated watchmaking processes in the watch industry. The tourbillon device mounted on the heart of the watch allows the hairspring to be placed in a frame together with the lever and lever wheel, and rotates around its axis.

The tourbillon device on the new Golden Bridge Tourbillon Panoramique watch is placed on the main board made of sapphire crystal. It is a flying tourbillon without an upper fixed point and decorated with a Corum key pattern. This beautiful design gives a light and balanced visual effect.
The light and exquisite CO100 movement is one of the smallest time setting systems available. The gear wheel train of the movement is equipped with traditional exquisite ratchet teeth, and each component is fixed by screws on the hand-polished sapphire crystal motherboard and bridge plate, and is mounted on the unique wine of the Kunlun Bridge watch series Inside the barrel case.

The new Golden Bridge Tourbillon Panoramique watch is water-resistant to 30 meters and comes in three limited-edition options: a total of 10 18K red gold case models; a total of 5 18K red gold cases with baguette diamond models; There are 5 round diamond styles. All models are equipped with two hand-stitched alligator leather straps (one each in black and brown), and 18K red gold triple folding buckle engraved with the Kunlun logo.

What’s Left In Addition To The Feelings Of Domestic Watches

Feeling marketing, many people don’t know what is feeling marketing, we don’t know that we have been deeply affected by it before we know it. On May 3, 2017, KFC launched ‘Nenniu Wufang is back’ without large-scale publicity, but the topic of # tender 牛 五方 归 # has skyrocketed, and Weibo and WeChat indexes have soared. Not only that, but those netizens who have not eaten the tender beef five parties expressed their sadness. It can be said that the marketing results obtained by KFC this time are very successful. At that time, I also went to KFC to buy the tender beef five-party. The first time the clerk said that the tender beef five-party was sold out that day, and the second time, the long-awaited team finally bought it.

   Kentucky Fried Chicken Five Party ‘Return’ Advertisement
   The topic is a long way off, and today, when hunger marketing is getting weaker, limited editions seem to have no appeal to consumers. In the watch market, many watches that are advertised as ‘limited’ have failed to meet market expectations. But as long as it is related to ‘feelings’, consumers not only buy the bill, but also seem to have gone deeper in the propaganda methods. So let’s talk today about the domestic watches that most like to play ‘love card’, in addition to feelings, what is left of domestic watches.

   In the 1950s and 1960s, the domestic watch industry developed rapidly. At the same time, many domestic watch brands were established and occupied market share. Among them, the performance of Seagull Watch, Beijing Watch, Shanghai Watch is particularly outstanding. In the 1970s, the ‘three big pieces’ (watches, bicycles, sewing machines) at that time were enough to see the importance of watches in people’s lives. The reasons why domestic watches quickly occupied the market at that time were no more than the following reasons. First, practical performance. In the case that mobile phones have not yet become popular and even a call needs to be queued at a public telephone booth, the watch has become the only portable item that can obtain time information. Second, the social and environmental impact. ‘Three big pieces’ as a basis for judging whether one’s life is rich. In the social environment of the young people, the demand for watches was higher than it is now. Third, foreign watch brands have not yet occupied the watch market in large numbers. It was related to the policies of the time and the purchasing power of the people. A good foreign watch may cost a few months of salary to ordinary people. In the 1960s and 1970s with low per capita purchasing power and a high Engel coefficient, buying a domestic watch became a popular trend.

   ‘Three Big’ sewing machines, watches, and bicycles of the 1920s
   But now that the country is getting richer and stronger, and people’s living standards are improving, watches are no longer a simple tool for people to watch time. Some people may disagree with this view, but watches have become a status symbol. For example, people are willing to pay 50,000 yuan for a Rolex, but they are not willing to pay the same price for a seagull with a tourbillon. People’s impressions of domestic watches seem to stagnate over time and stop. Especially after a large number of foreign watch brands entered the Chinese market, they quickly occupied market share, and the development of domestic watches was at stake. In this environment, domestic watch brands have begun to think about and change their strategic transformation. Not only do they focus on R & D core technology (Seagull began to develop the tourbillon in 2001, less than a year to develop a tourbillon model). I also changed my mind and started to take the ‘nostalgic line.’

Seagull 18K Gold Thin Manual Tourbillon Men’s Watch 218.12.8802G

   Apart from ‘feelings’, what is left of the domestic watch? I think having ‘feelings’ is great. The Chinese people’s recognition of domestic watch brands and nostalgia in their bones are all chips held by domestic watches. There was a period of crazy praise of Mu Xin’s ‘Slow in the Past’, ‘In the past, the sun became slow, cars, horses, and mail were slow, and I only loved one person in my life.’ The verses of the heart are beautiful for their own sake, and they are also related to people’s general nostalgia and the memory of the past era.

   Domestic watches seem to understand the truth, and many replica models have been launched over the years. From the ‘Old May Day’ and ‘Five Star Watches’ of the Seagull Watch to the nostalgic series launched by Shanghai Watch. Today’s domestic watches are blessed with nostalgia for ‘classic continuation’ and ‘trends of an era’, and it is ‘hard to kill’ consumers. It is also difficult for consumers not to buy.

Shanghai Watch

Shanghai Watch Nostalgia Series

   Among them, the replica ‘Beijing Watch’ launched by Beijing Watch at the end of 2016 was particularly successful. Its advertisement invites an old gentleman and a young handsome young man to shoot together. The ‘past and present’ and ‘continuing the classics of the times’ are interpreted in a more fashionable way. Beijing ‘One Type Watch’ was the first watch launched by Beijing Watch in 1958, and it became very popular once it was launched. Silver dial with golden hands and time scales, at 12 o’clock there is the classic Beijing Tiananmen Square logo, also using golden relief. The strap uses a classic black leather strap. From the case to the strap, every detail tells people that the passage of time does not affect its quality.

Beijing Watch Re-enacts ‘One Type Watch’ Advertisement

Beijing watch engraved ‘a type watch’

   In this fast-developing society, some people are pursuing new things, while others like the old things that have settled in the past years. In addition to the ‘feelings’ of domestic watches, the more it brings to the Chinese people is its persistence. Compared with the long-established Swiss mechanical watch, the domestically produced watch is accurate, and the quartz watch is well-made. It may not be dominant in brand, technology and innovation. It has been amazing to study complex technologies such as tourbillons. Leave a question for everyone, in addition to ‘feelings’ on domestic watches, what else do you want?

Montblanc Star Classic: Condensing Timeless Times

No matter how the time changes, the stars move, for art, always less is beauty. Not to mention that in this age of light and light, the word simplicity is even more precious. Seeing Montblanc’s new Star Classique Automatic this year for the first time, it will give people a long-lost feeling of returning to their true meaning. There is no modern exaggeration, nor is it just a simple re-enactment, but really capable and calm. Simplicity. This watch lets people linger on that ‘Return To Innocence’, melodious genre, natural harmony like heaven, pursuing the peace of the heart, following the direction of the spirit, without being disturbed by all the world, it does reach Return to the realm of returning to nature. This is a state of ecstasy. Maybe, only by returning to the true ecstasy can we truly do this. Express the true meaning of time with the least elements, let all the human factors retreat, fade the flashy, fade the decoration, all for time Born with life. Seeing Montblanc’s new Star Classique Automatic this year for the first time, it will give people a long-lost feeling of returning to their true meaning. There is no modern exaggeration, nor is it just a simple re-enactment, but really capable and calm. Simplicity. This watch lets people linger on that ‘Return To Innocence’, melodious genre, natural harmony like heaven, pursuing the peace of the heart, following the direction of the spirit, without being disturbed by all the world, it does reach Return to the realm of returning to nature. This is a state of ecstasy. Maybe, only by returning to the true ecstasy can we truly do this. Express the true meaning of time with the least elements, let all the human factors retreat, fade the flashy, fade the decoration, all for time Born with life. Star Classic Automatic uses the classic MB4810 / 408 movement, 隽 Ya slim body design, in the technical innovation, retain a classic elegance. The 18K rose gold case elegantly guards the movement and complements the brown-black alligator strap. The diameter of the dial is 39 mm. It is large but not flamboyant. A narrow bezel and a slightly concave frame make the 8.9 mm watch body thinner. The slim lugs are ironed and worn on the wrist. The 18k rose gold crown is set with a mother-of-pearl Montblanc star logo, even if hidden in the cuffs; the slightly arched double-sided anti-glare crystal glass is crystal clear, and the elegant and simple silver-white dial layout is clear at a glance. On the simple dial, the guilloche pattern at the six o’clock position forms Montblanc’s classic hexagonal white star logo. Concentric ripples diffuse from the center and ripple around the second hand, elegantly emphasizing the star shape of Montblanc’s hexagonal white star, just like a gentleman Tasteful.