Rolex announced the launch of the ROLEX.ORG website-https://www.rolex.org/zh-hans. The Crown logo embodies our views on brand positioning and hopes to bring ambition to the world. We call it [Perpetual Spirit]. This spirit is based on the belief in the infinite potential of human beings. They continue to pursue progress and long-term excellence, constantly push the boundaries and foresight. We are committed to creating timeless watches, just as we want to contribute to future generations.
The ROLEX.ORG website includes four major themes:
Perpetual spirit: our founding spirit
Environment: Protecting the Earth
Science: Knowledge Transmission
Art: Cultural Spread
At the same time, Rolex also regards the contribution of society as its responsibility and is committed to supporting different institutions and people through two long-term funding programs:
Rolex Awards for Enterprise: The Rolex Awards for Enterprise is a corporate philanthropy that recognizes outstanding people around the world, provides support to underfunded pioneers, helps them overcome challenges and implement their innovative projects Thereby improving human knowledge and health.
Rolex Mentor and Protégé Arts Initiative: The Rolex Mentor and Protégé Arts Initiative is a charity program designed to advance global cultural development. This project discovers talented young artists from all over the world, lets them work with masters of art, and receives one-on-one careful guidance during this period.
The soft 18K rose gold, mysterious mother-of-pearl and elegant round diamonds shine in LITTLE LANGE 1 ‘Soirée’. Although the case of the LITTLE LANGE 1 ‘Soirée’ is only 36 mm in diameter, it contains all the important features of the LANGE 1, including the L901.4 calibre and the dual barrel, which can provide up to three days of power. And power reserve indicator and patented large calendar display.
These Lange design features are amazing for women who are more and more aware of mechanical beauty. At the same time, its carefully matched 18K rose gold, mother-of-pearl and diamond elements add femininity to elegance and calmness. The new LITTLE LANGE 1 ‘Soirée’ case is crafted in 18K rose gold, set with 52 round diamonds, and comes in a white or brown alligator leather strap with a dial of the same hue.
The slender hands on the mother-of-pearl surface and the 18K rose gold inlaid indexes show the charming details and timeless style of this watch. Lange’s classic watchmaking techniques, such as German silver 3/4 splint with Glashütte diamond pattern, hand-engraved balance wheel splint and gold sleeve fixed with chrysanthemum blue gloss screws, can be seen from the sapphire crystal back cover Exhaustive.
LITTLE LANGE 1 ‘Soirée’ white watch
When Ferdinand A. Lange founded his watchmaking factory in 1845, it also laid the foundation stone for the watchmaking industry in Saxony. His precision pocket watches are still sought after by collectors around the world. After the Second World War, Lange’s century-old foundation was expropriated and confiscated by the East German regime. The great-grandson of the founder, Walter Lange, seized the opportunity and began the revival of Lange in 1990. Today, Lange produces only thousands of gold or platinum 950 watches representing the highest quality each year. All are equipped with an exclusive movement carefully modified and assembled by hand. Within 20 years, Lange has developed more than 40 watch-manufactured movements, leading the world’s leading watch brand. The brand is fruitful, introducing different innovative timing tools, such as LANGE 1 with the first large calendar display in general watches, and LANGE ZEITWERK with clear, easy-to-read, accurate word skipping devices. These two watches have also become Lange’s signature models.