Longines, a well-known Swiss watchmaking brand, has a long tradition of sponsoring charity. The core values have driven the brand to always support charitable activities. This is still one of the focus of Longines.
Therefore Longines actively supports Children for Tomorrowfoundation. This is a non-profit charity run by Stefanie Graf, the brand’s elegant ambassador, to assist children and their families who have suffered war trauma, persecution and organized violence.
In order to make more people aware of the sensitivity of the refugee problem and the importance of their mental health, tomorrow’s children and Longines will hold a media event at the headquarters of the Medical School of the University of Hamburg-Pupdorf. International media were invited to learn about the work of the foundation for Steffi Graff and to consult a team of experts on psychological trauma treatment options.
On this occasion, in order to further support the charity work of the brand’s elegant image ambassador, especially the ArtTherapy project, Swiss watch brand Longines donated 100,000 euros to tomorrow’s children’s fund.
‘It is a great honour to welcome our partner Longines to the headquarters of the Foundation and show them the face-to-face treatment programs for the patients,’ said Steffi Graff. ‘Since 2008, Longines has promoted the foundation’s purpose, Raising the public’s awareness of the needs of children, children and foundations has always been our effective partner. I am really pleased to work with brands that share enthusiasm for charity and are committed to helping children in need. ‘
Juan-Carlos Capelli, Global Vice President and Marketing Director of Longines, said: ‘According to the values of excellence and elegance, Longines firmly supports Tomorrow’s Children’s Fund. Steffi Graff’s charity reminds us that we should invest our love and time to pay attention to the unfortunate people around us. Crowd. Her courage, determination and generosity are the perfect interpretation of Longines’ ‘elegant attitude, true personality’ philosophy. ‘
Steffi Graff has been the elegant ambassador for Longines since 2008.